Top 5 Barriers to your Internal Communication Strategy

It’s a whole new world of internal communication today. In the past, it was mostly a good-to-have checkbox item. Today, internal communication has turned out to be extremely crucial in any business. For the first time, it has an impact on a number of key business drivers like:

Employee retention
Employee experience
Crisis management
Brand reputation
Business growth

This is why organizations can’t take any chances today. It is not a random exercise anymore. Internal communication must be well thought out and meticulously planned. Only then, the desired results will follow.

This means any organization must have an effective internal communication strategy in place. There’s no shortcut to achieve it. Your internal communication strategy is best based on the pillars of:

Efficient reach-out: The internal communication strategy should be such that it ropes in all employees — be it desk-based or non-desk — in an organization. It should also be able to target the right set of employees with the right message at the right time in a secure manner.

Employee engagement: Internal communication is nothing if there’s no employee engagement. The aim of any strategy should be to constantly keep the employees engaged with the right content and the right methods.

Workforce productivity: If communication is smooth and employees are well-engaged, the natural by-product of any internal communication program is high productivity. Enterprises planning a communication strategy cannot ignore this high-value goal.

A majority of businesses today have an internal communication strategy in place. However, they fail to make the most of it due to some common errors. Some make the mistake of relying on consumer-grade communication tools only because they are easy to use. They soon realise those apps don’t guarantee enterprise-level security, control, and convenience. There are others who make the fatal mistake of ignoring their non-desk workforce. And of course, have to pay for it dearly. Modern internal communication strategies can’t afford to have these counter-productive elements as their building blocks.

We have compiled a list of such commonplace missteps organizations make the mistake of including in their strategy. They act as barriers to realizing an effective internal communication in enterprises. Here’s a look.

COMPROMISING SECURITY

At a time when no amount of security is enough, being lax about communication lapses is unforgiving. One oft-repeated mistake is carrying out internal communication via consumer-grade platforms like WhatsApp. Enterprises do that due to the following reasons:

Such platforms are easy, relatable and widely used. Thus adoption does not become an issue.

There’s no additional investment or cost involved.
It is easy to rope in non-desk workers on such networks since most don’t have access to company intranet.

A 10,000-feet view might make consumer apps a great medium but they pack in a lot of trouble for businesses. But consumer apps are seriously unsecure as business communication tools. They run the risk of sensitive enterprise data being leaked to a third party. Needless to say, the damage is irreversible.

Quick fix: It makes sense for an enterprise to invest in an enterprise app to facilitate internal communication. Take Groupe.io for instance that is an enterprise-grade communication tool specifically built for the purpose. It promises robust security and ensures internal data stays internal. With features like data revocation and remote wipes (unlike in public messaging apps, where data once sent can’t be revoked), and 256-bit AES encryption, being on Groupe.io ensures your company data stays highly secure.

COMPROMISING CONTROL

If your internal communication strategy does not involve holistic control of your communication platform, you lose control of efficiency as well. Leaving control to a third-party app or your employees leads to haphazard, irrelevant, and amateurish communication and security issues. Granular controls like deciding who can view or participate in conversations or revoking data sent by mistake or even getting the right insights into internal communication that lets you take meaningful decisions are extremely important cogs in your strategy wheel. Your internal communication strategy should be one that allows you to pivot according to your organization needs.

Quick fix: Groupe.io is one of the best internal communication tools out there that gives admins comprehensive and centralized control over the platform. They can create communication channels, control access, and even keep track of your employees’ regular activities on the platform. The platform’s intuitive dashboard and rich analytics let you glean insights into team communications, app adoption, and usage.

KEEPING IT SOLELY ‘INTERNAL’

Does your internal communication strategy loop in all your employees? We are not talking about only those within the ‘internal’ confines of your office space. The number of deskless workers is at an all time high forming 2.7 billion of the global working population! They are your blue-collared staff working ‘externally’ and in firstline touch with your customers. Historically, this set has always been left out of the loop, which results in poor communication, lack of motivation and productivity, and a rise in attrition. It is not only mandatory but common sense to rope non-desk workers in your internal communication strategy if you want to make it highly effective.

Quick fix: Building an internal communication strategy with Groupe.io is highly rewarding. Why? Because it is specifically created for the deskless workforce.

The platform makes onboarding a matter of a few clicks without the need of corporate email addresses. The non-desk workforce can easily register on the platform with their personal email address or mobile number.


Groupe.io is an enterprise employee app with a consumer app-like experience. It’s easy navigation ensures high adoption among non-desk employees, most of whom are not tech-savvy.


Its in-built microapps like recognition cards and Ideabox are purposely designed to keep dispersed frontline workers highly engaged. The app’s productivity tools like digital checklists and task manager are also tailormade to get the best out of the deskless employees.

SENDING IRRELEVANT COMMUNICATION

Roping in non-desk workers doesn’t work if you reach out to them with irrelevant communication. For example, you can’t send out desktop computer maintenance schedules to your construction field workers. Continued irrelevant messages on their feed will slowly but surely wean them away from the platform, leading to a faulty strategy. If you can’t reach out to the right people with the right message at the right time, communication loses its relevance. Interest sags, click rates reduce, and your employees feel disengaged. Sending targeted, relevant, and meaningful communication over an internal communication platform overcomes the hurdle.

Quick fix: Groupe.io has communication channels like peer-to-peer, groups and feeds to choose from and push out messages in. You can create dedicated groups and send relevant communication to their members. Tagging specific employees for specific work or creating an automated process for a particular set of workers ensures targeted reach-out.

KEEPING IT ONLY TO COMMUNICATION

Remember, your internal communication tool should not be only a chat or a feeds app. Along with ensuring sound, secure, and inclusive communication, enterprises must be able to use technology to do more with their employee communication platforms. A great enterprise communication tool should have integration capabilities, powerful built-in microapps, AI prowess, and high-quality analytics abilities.

Quick fix: Groupe.io is an employee app that facilitates seamless internal communication in enterprises. But it does a whole lot more than that as well:

Integration: With Groupe.io, you can integrate with your favourite external work apps (like Zoho, Salesforce, Google Drive, etc.) and shuttle between them on a single platform after a one-time and secure biometric sign-on.

Productivity: Built-in productivity tools give Groupe.io the added edge in the highly competitive market. While digital checklists ensure process and industry compliance, the task manager tool ensures daily tasks are completed on schedule and delays or errors are flagged at the correct time.

Analytics: Groupe.io does not only facilitate communication but also helps you find patterns and draw insights from them. Its rich reporting abilities helps you monitor internal communication trends and make meaningful decisions.

Engagement: With nifty engagement apps like birthday reminders, surveys, polls and recognition cards, it is simple to keep your workforce highly inspired and motivated all the time.

Bots: Groupe.io’s AI-powered chatbots guide employees through work apps and provide context-specific reminders and information.

Whitelabeling: You can brand the app as yours and even customize apps according to your requirement.

THE FINAL WORD

No internal communication strategy is perfect. But it does not take much to course-correct. If your internal communication strategy has the above-mentioned errors, it’s time to fix them to turn it more efficient. And what better tool than Groupe.io to overcome these barriers with its communication, engagement, and productivity benefits. Bring your workforce together with Groupe.io, and do more.

Why not schedule a demo today and see how improving your internal communications can increase employee productivity, boost morale, and make your business more efficient.

For more information on Groupe.io write to us at [email protected].