The length of the content is among the prime employee engagement factors. It depends on the objective that the content seeks to serve. If the content is related to education or training, it needs to be detailed, leaving no room for ambiguity. The consumers of such content are likely to dedicate enough time to it.
On the other hand, if the intent is to have a light-hearted engagement, short content pieces coupled with images work the best. It must be such that employees can consume it on-the-go when waiting for a cab or sifting through it in their free time. It must be ingestible within a couple of minutes.
The third category of content is more functional and affects the employee’s job performance. This set includes task assignments, updates, feedback, and so on. It is always a two-way communication where the manager expects a response. Employees cannot afford to ignore the customers on the floor to do this. Therefore, the content should be crisp, and the employees must be able to respond with just a touch on the mobile screen. Groupe.io makes way for all these content formats and more.
Mobile communication is the way forward in today’s business world comprised of thousands of deskless workers. You need an intelligent mobile communication platform designed especially for them. At Groupe.io, we understand this need. If you are wondering how our solution fits your organizational requirements, check out our interactive demo today.